From their website: "In the 1970's, we wore Prisoner of War (P.O.W.) and Missing in Action (M.I.A.) bracelets bearing the name of a captured or lost soldier. We did this to keep this person in our hearts and minds, even if we did not know them personally. We proudly wore these bracelets, and some still do, as a symbol of hope that the POW's and MIA's would return home to their families.
Today, we also keep others in our memories... Victims and Heroes of Terrorism. To keep the memory alive of those who have died innocently at the hands of terrorists or fighting terrorism, we now also wear Memorial Bracelets. By wearing a Memorial Bracelet, we show our patriotism and offer our moral and financial support to the families of these Victims and Heroes of Terrorism.
$2.00 from the sale of each bracelet is donated to charities that support the families of the heroes and victims of terrorism."
I think these are really great!! They also have dogtags and medical bracelets and pendants. I'm buying one next pay week. :)